Selling Yoga


I have something to say about the “yoga world.” I am tired of how yoga “looks.” Yoga in this western world has become a version I don’t like. It’s become a big business, apparently anything can become yoga even pole dancing, new versions are added daily, and it’s become extremely ego-driven down to expensive yoga-gear. Spiritual materialism is the new IT factor, and yoga has become it’s biggest commodity.

Yoga means union (I am simplifying here.), and in the west we seem to take the very ancient, authentic teachings and turn them into something that can become bought and sold to the masses. Yoga has officially become one with the west. And, I look back to the days when it was something that I practiced in the basement of a church with a teacher who had been teaching for twenty plus years, lived and studied the teachings, and didn’t promote herself using photos of herself in extreme-advanced asana because she didn’t have to. Her authenticity, knowledge, and essence kept people coming consistently to study with her. (Please note this is my experience of what I observed of my teacher.)

Here is what this brings up for me, the question of authenticity. In this ever-evolving western version of yoga and expanding wellness industry, the way we market and advertise ourselves as yoga teachers and wellness entrepreneurs matters. It matters because it may be our only source of income.  The truth is I don’t teach yoga to make money, because I don’t make money doing it, and it’s not my source of primary income. I teach yoga because I love to teach and to share the teachings with others. If yoga or another wellness business is your sole source of income, a lot of time must be spent on how you are going to get more clients, students, etc. in the door or to like your Facebook page. It’s just the way it is in this western paradigm. The challenge is promoting yourself and a spiritual practice. It’s conflicting, confusing, and honestly how do you even really sell a spiritual practice. It’s a conflict of interest in my opinion. I have a very difficult time “selling” or “marketing” myself, because I feel like it has be very thought out and mindful as well as authentic. I want to show up fully as I am in all that I do. You want to express who you are, have integrity, be authentic, and yet you have to sell an image that people want to buy. In the ego-based, image driven world how you “package” yourself matters.

Do you walk the talk? Do you really live the life you are selling? Are you completely committed to the practice you preach? Do you live your life with complete integrity? Are you comfortable with yourself and how you are marketing yourself?

One day we won’t look the way do right now, our bodies change, our image changes daily, it’s completely impermanent, yet the teachings, the way we live our lives, and how we show up in our most authentic skin—this lasts not our perfect pose in name-brand lycra.

Strip down. Be Naked.

P.S. It is not my intention to upset anyone. I just had to say this.

7 thoughts on “Selling Yoga

  1. AMEN!
    So great to hear from you, I agree about the way Yoga has been perceived by our culture. It is for this exact reason that I decided to open my own Yoga studio. …yea….I am going to tell it like it is!!!……..and if u don’t like it you can kiss my mula bandha!!!…….all joke apart, I hope you are well and thriving in Santa Fe, I hope to come and visit you sometime….btw I really like your logo, did you have a graphic designer did it, cause I need one to make a logo of my business
    in metta.

  2. I just stumbled upon your blog – I love this post. It speaks to every fiber of me. Looking forward to reading more of you soon 🙂

  3. Why would you think these words would upset anyone? I think you speak the truth many yoga practitioners feel but don’t have a forum to say. Yoga has become, for too many people, the in thing, the cool thing, the pretend-I-am-spiritual thing – while having no commitment to the real practice. Yes, those of us in wellness practice have to market, have to commercialize to some extent to find clients, at least when first starting out. But you are so right that we must remember to walk our talk and be committed. Thank you.

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